About Commercial Compass Advisory

Experienced judgement. Complementary expertise. Direct accountability.

Commercial Compass Advisory brings together senior experience across growth and operations, market and customer insight, and commercial performance, data and automation.

Our approach

Start with the challenge. Bring together the right experience.

We combine growth strategy and market insight with experience in operations, scaling and performance. The task determines who you work with. From the outset, we agree what we deliver, what your team owns and whether the engagement includes implementation support and follow-through.

We are based in Denmark and can work across markets. Meetings and ways of working are tailored to the task and your day-to-day reality.

Meet the team

Work directly with the people doing the work.

Each engagement is shaped around the business question. From the outset, you know who leads the work, what will be delivered and when an additional specialist is required.

Growth execution and scaling

Galia Martinova

Galia helps leadership teams when growth places greater demands on operations, staffing and organisation. She translates ambitions into practical priorities for capacity, responsibilities and investment, making the next phase of growth achievable. Her focus is on keeping the business working effectively as it develops.

She holds a master's degree in business and brings nearly 20 years of business-building and leadership experience, particularly in services, restaurants and hospitality. This includes her own businesses and responsibility for day-to-day operations, organisation, staffing and investment across a restaurant portfolio. She advises on organic and inorganic growth and scaling.

Experience areasServices · Restaurants and hospitality · Startups · Organic and inorganic growth · Scaling

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Growth strategy and market prioritisation

Shangeetha Vickneswaravel

Shangeetha helps leadership teams when several growth opportunities compete for the same resources. She assesses which customers, markets and offerings the business should prioritise, and what to leave behind. She connects business performance with customer and consumer behaviour, competition and market dynamics to inform investment choices.

She brings more than 16 years of experience in commercial strategy and market insight across FMCG, Health & Wellness, Healthcare and technology. Her work covers growth-potential assessment, customer and market prioritisation and investment choices. She translates complex evidence into focused recommendations on where the business should invest, accelerate or reduce its commitment.

Experience areasFMCG · Health & Wellness · Healthcare · Technology · Growth strategy · Market and investment prioritisation

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Business development and performance

Maher Awada

Maher helps leadership teams when growth stalls or costs outpace revenue. He connects business development, operations and people management to identify the causes and prioritise the improvements that should come first. His focus is on shared direction, clear responsibilities and systematic follow-through on business performance.

He brings substantial experience in leadership, operations and organisational development, has led teams of 20–25 people and delivered a documented turnaround. His experience also includes partnerships and developing new business areas. Relevant metrics, BI and automation serve as tools to make data usable, free up time and support better decisions.

Experience areasBusiness development · People management · Turnaround · Performance · BI and automation

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The right capability for the question

A focused senior team around the decision.

Commercial Compass Advisory brings the relevant experience together around the decision or ongoing need the business actually has. Market and customer choices are typically led by Shangeetha, operations and scaling by Galia, and business development, turnaround and performance by Maher. Complex technical, legal or other specialist implementation is scoped separately.

Discuss the capability you need

Direct

Work directly with the advisers shaping the recommendation.

Evidence-first

Use existing knowledge before commissioning new research.

Global

Coordinate consistent questions with relevant local context.

Accountable

End with a recommendation, priorities, risks and next steps.