Business development and performance
Maher Awada
Maher helps leadership teams when growth stalls or costs outpace revenue. He connects business development, operations and people management to identify the causes and prioritise the improvements that should come first. His focus is on shared direction, clear responsibilities and systematic follow-through on business performance.
Senior advisory
Experience translated into clear commercial choices.
He brings substantial experience in leadership, operations and organisational development, has led teams of 20–25 people and delivered a documented turnaround. His experience also includes partnerships and developing new business areas. Relevant metrics, BI and automation serve as tools to make data usable, free up time and support better decisions.
When can this help?
An engagement may begin by establishing where sales, costs and capacity are out of balance. Maher helps turn the analysis into prioritised actions, responsibilities and a straightforward review rhythm. CRM, BI, AI and automation are used where they support the improvement; technical specialist implementation is scoped separately.
Focus areas
- Commercial performance
- Turnaround and people management
- Business development
- BI and automation